We Exist because
the data Wasn’t
good enough.
Lowfruit was born out of a simple frustration: there was no shortage of tools claiming to measure AI visibility, but none of them could tell you what to do with the numbers. As early adopters of generative AI and students of how these platforms form recommendations, we immersed ourselves in GEO — Generative Engine Optimization — long before it became an industry buzzword. We studied what actually caused AI platforms to recommend one practice over another, rebuilt content and site architecture around those signals, and watched the results speak for themselves.
What we found was that the data being sold as "AI visibility" was largely noise. Broad scores built on the wrong keywords, measured against the wrong competitors, with no accounting for revenue, intent, or volume — and no guidance on what to actually do next. We built Lowfruit to fix that. To give practices a clear, revenue-weighted picture of exactly where they stand in AI search — and a specific plan to improve it.
Meet The Founder
Julie Canan is a healthcare marketing executive with 15 years of experience driving patient acquisition, revenue growth, and brand strategy for specialty medical practices. Her background is not in software or data science. It's in the trenches of specialty healthcare marketing, where every patient represents significant revenue and every marketing dollar needs to justify itself in surgical volume.
As VP of Marketing at the Norman Clayman Endocrine Institute and Hospital for Endocrine Surgery — the highest-volume thyroid, parathyroid and adrenal surgical practice in the United States — Julie leads marketing across three national specialty platforms. Under her direction, patient acquisition increased 77% year over year, organic traffic scaled by as much as 471%, and a national thyroid screening initiative generated over $15 million in attributable revenue. She also led the launch of the Hospital for Endocrine Surgery, the first specialty hospital of its kind in the country — and helped double surgical volume over the four years since its opening.
Julie was an early and committed student of generative AI, studying how large language models form recommendations and rebuilding content frameworks specifically to optimize visibility across AI platforms before most healthcare marketers were paying attention. That early investment is what produced the results you'll read about in our case study — and what makes the Lowfruit methodology different from anything a piece of software can produce.
She is a graduate of the University of Florida with a degree in Public Relations and Marketing, holds Google Ads and Google Analytics certifications, and completed graphic design training at Emory University. She was named to Florida's 35 Under 35 list for entrepreneurial achievement as the founder of FertiFind, a platform built to help patients navigate the fertility treatment landscape — a space she knows personally and deeply.
Lowfruit is the product of her cumulative experience. It is not a tool built by engineers trying to solve a marketing problem. It’s a methodology built by a marketer who lived the problem — and figured out how to solve it in a way no software can replicate.